Kusch+Co: PAST – PRESENT – FUTURE
Mailand, Italy
Milan Design Week – An installation in the form of stage scenery places the design classics from Kusch+Co in a context of new products. About 50 chairs are presented chronologically under spotlights in an exhibition area of 180 square metres. The historical chair models, featured by red accents and suspended in front of a mirror wall, form a gallery of ancestors, which continues in rows of current chairs on the parquet. The visitors themselves are integrated into the staged setting, standing together with the chairs on the stage, and are invited to take a seat. The stage becomes the auditorium. Films ties the seating items into narrations. In these short films, the visitor experiences the chairs as protagonists. They become active, changing their role from a prop to the main actor. The six to seven metre-high mirror reflects these stories into the installation. The narrative space becomes a living setting.
Awarding Authority
Kusch+Co
Square measure
180 sqm
Planning
Concept, stall design, scenography
Film
with M.A.R.K. 13
Stuttgart
Photography
Michael Jungblut
